Every brand throws up new challenges to evolve innovative strategies for its success.
My role is to conceptualize, strategize and communicate the effective Advertising solution – A Big Idea to the given
Marketing objectives in order to build successful brands. Also to raise the Agency’s Creative bar, and to lead,
mentor and motivate my team to go that extra mile to achieve the given goal.
Though I come from the Art background, but having worked with multinational agencies in India and Abroad, I have gained thorough knowledge of Decoding the brief, Brand positioning, Brand strategy, Conceptualizing, Initiating the Campaign planning, Developing the Creative’s, Extending the campaign theme / concept to multi platforms and finally making presentations to clients.
Additionally, through many years of working at the highest level with reputed clients, I have gained valuable account
management skills. I use my years of creative experience to offer workable communication solutions to marketing
objectives and the skills to make them a reality.
My work methodologies are firmly grounded in effective strategy, and not just pretty pictures.
Work Experience :
Worked at Various levels with some of the top ten ad agencies as : Art Director, Chief Art Director, Creative Group Head,
Senior Creative Director, Executive Creative Director at :
RKS BBDO, BATES, Chennai.
JWT, Chennai / Mumbai.
ACIL (Owned by Bates) Chennai / Kolkata.
BRANDSMIITH COMMUNICATIONS, Mumbai.
ECHO ADVERTISING – Kathmandu Nepal
MAGNUM – Dubai / Singapore.
Adinn – Madurai / Chennai / Bangalore / Cochin.
Note: The following Print Campaigns are Strategized, Conceptualized, Visualized and Art Directed by me.
Also attached here are just a few of my TVC’s. Scripted and Supervised/Directed by me.
These are all published Campaigns in Singapore, Dubai, Pakistan, Nepal and India.
DIGITAL, ROAD SHOWS, PROMOTIONS, E MAILERS, WEBSITES, SPACE BRANDING, BRAND IDENTITY AND PACKAGING.
Splash Fashion 365
Al Safi Juice
Client: Brook Bond
Product: BB A1 Tea.
Product: Ncell Paisa Double.
Product: Mezan Cooking Oil
Client: Raj Oil Mills
Product: CocoCare Oil