Assist in the formulation of strategies to build a lasting digital connection with consumers and Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.). Launch optimized online ads through Google Adwords, Facebook, etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword research, image optimization, etc.). Prepare online newsletters and promotional emails and organize their distribution through various channels.

Provide creative ideas for content marketing and update the website. Collaborate with designers to improve the user experience. Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends, etc.). Acquire insight into online marketing trends and keep strategies up-to-date. Maintain partnerships with media agencies and vendors.