Conducting keyword research using dedicated tools and generating new keyword ideas. analyzing websites and social media pages, then making recommendations for improvement. Monitoring website traffic and search results, and developing strategies.

Generating content ideas and delegating these to the team overseeing content creation and offering suggestions. updating outdated content. Optimizing pages for desktop, tablet, and mobile use. Developing link-building strategies Managing paid search campaigns Keeping up to date with new trends and best SEO practices.